WHYY | PBS | NPR
Multi-Channel Campaigns
Creating cohesive storytelling across every audience touchpoints
WHYY | PBS | NPR
Overview
The project included the design and production of newsletters, social media campaigns, TV commercial graphics, service sales materials, flyers, bus and train stop posters, billboards, and interactive holiday experiences. Each initiative needed to maintain a consistent visual identity while adapting to different formats, audiences, and communication goals.The work balanced brand storytelling with accessibility, clarity, and engagement, helping WHYY communicate effectively across both traditional and digital platforms.
The project included the design and production of newsletters, social media campaigns, TV commercial graphics, service sales materials, flyers, bus and train stop posters, billboards, and interactive holiday experiences. Each initiative needed to maintain a consistent visual identity while adapting to different formats, audiences, and communication goals.The work balanced brand storytelling with accessibility, clarity, and engagement, helping WHYY communicate effectively across both traditional and digital platforms.
The project included the design and production of newsletters, social media campaigns, TV commercial graphics, service sales materials, flyers, bus and train stop posters, billboards, and interactive holiday experiences. Each initiative needed to maintain a consistent visual identity while adapting to different formats, audiences, and communication goals.The work balanced brand storytelling with accessibility, clarity, and engagement, helping WHYY communicate effectively across both traditional and digital platforms.
WHYY | PBS | NPR
The Challenge
WHYY’s marketing efforts reached audiences through many different channels, each with its own technical requirements, timelines, and audience expectations. The challenge was creating campaigns that felt unified while remaining flexible enough to work across broadcast, print, digital, and experiential formats. The work also required translating complex programming, membership messaging, and service offerings into visuals that were engaging, approachable, and easy to understand within fast-paced media environments.
WHYY’s marketing efforts reached audiences through many different channels, each with its own technical requirements, timelines, and audience expectations. The challenge was creating campaigns that felt unified while remaining flexible enough to work across broadcast, print, digital, and experiential formats. The work also required translating complex programming, membership messaging, and service offerings into visuals that were engaging, approachable, and easy to understand within fast-paced media environments.
WHYY’s marketing efforts reached audiences through many different channels, each with its own technical requirements, timelines, and audience expectations. The challenge was creating campaigns that felt unified while remaining flexible enough to work across broadcast, print, digital, and experiential formats. The work also required translating complex programming, membership messaging, and service offerings into visuals that were engaging, approachable, and easy to understand within fast-paced media environments.
CLIENT
WHYY | PBS | NPR
TIMEFRAME
Long-Term
PROJECT TYPE
Brand Campaigns, Marketing Design, Advertising, Interactive Media
TECHNOLOGY
Adobe Creative Suite Adobe Premiere Wordpress
WHYY | PBS | NPR
The Solution
I developed a cohesive visual approach that allowed campaigns to scale across multiple platforms while maintaining brand consistency. Digital and print assets were designed to work together seamlessly, creating a recognizable public media presence throughout the region.
I developed a cohesive visual approach that allowed campaigns to scale across multiple platforms while maintaining brand consistency. Digital and print assets were designed to work together seamlessly, creating a recognizable public media presence throughout the region.
I developed a cohesive visual approach that allowed campaigns to scale across multiple platforms while maintaining brand consistency. Digital and print assets were designed to work together seamlessly, creating a recognizable public media presence throughout the region.
WHYY | PBS | NPR
Final Thoughts
I developed a cohesive visual approach that allowed campaigns to scale across multiple platforms while maintaining brand consistency. Digital and print assets were designed to work together seamlessly, creating a recognizable public media presence throughout the region.
I developed a cohesive visual approach that allowed campaigns to scale across multiple platforms while maintaining brand consistency. Digital and print assets were designed to work together seamlessly, creating a recognizable public media presence throughout the region.
I developed a cohesive visual approach that allowed campaigns to scale across multiple platforms while maintaining brand consistency. Digital and print assets were designed to work together seamlessly, creating a recognizable public media presence throughout the region.
© 2026 VisualizThis— All rights reserved.
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© 2026 VisualizThis— All rights reserved.
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© 2026 VisualizThis— All rights reserved.
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